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B/S/H iBeacon

New interaction possibilities with customers in specialized trade

Business Fact

Domestic appliances are being distributed through wholesale dealers, area dealers and electronics shops. For end customers a competent product consultation is very important. Mobile Apps and Innovations at Point of Sales are therefore becoming more and more significant.

Customer Fact

BSH Hausgeräte - B/S/H is the biggest manufacturer in Europe and a member of BOSCH Group. New product ideas for Point of Sales are being developed and tested at the company´s headquarters in Munich.

Tech Fact

With the help of iBeacon product information is provided at Point of Sales via an iOS App and is being used for supporting a virtual sales consulting.

Task

Localizing App users in closed spaces and the display of the location related product information in a mobile   iOS App.

Solution

Installing iBeacon Funktags at Point of Sales for determining user location. Invoking the product information on entering.

Contact

Mirko Ross - Managing Director - digital worx

Mirko Ross
Dipl.-Ing. (FH)
Managing director
+49 711 220 40 93 0
ross@digital-worx.de

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