New interaction possibilities with customers in specialized trade
Domestic appliances are being distributed through wholesale dealers, area dealers and electronics shops. For end customers a competent product consultation is very important. Mobile Apps and Innovations at Point of Sales are therefore becoming more and more significant.
BSH Hausgeräte - B/S/H is the biggest manufacturer in Europe and a member of BOSCH Group. New product ideas for Point of Sales are being developed and tested at the company´s headquarters in Munich.
With the help of iBeacon product information is provided at Point of Sales via an iOS App and is being used for supporting a virtual sales consulting.
Localizing App users in closed spaces and the display of the location related product information in a mobile iOS App.
Installing iBeacon Funktags at Point of Sales for determining user location. Invoking the product information on entering.