MAPAL is a leader in the manufacture of precision tools in the field of drilling and awl machining. The company, based in the Swabian town of Aalen, is present and represented in all major markets worldwide. In the course of the realignment, the echolot Group provides comprehensive support to Mapal: from brand and product strategy, corporate design, trade fairs, marketing to the Internet.
National and international internet relaunch based on TYPO3 in several languages. The new website is designed to reflect the brand’s new image on the Internet. In addition to a new visual orientation, navigation and product presentation have also been revised. Furthermore, the new internet is revised in terms of search engine optimization SEO.
Consulting and design of the new structure and user interface of the website by the echolot group. Realization of the website on the basis of the open source editorial system TYPO3. Continuous support and further development of the contents and functions in coordination with MAPAL. In addition, continuous monitoring and optimization of the placement in search engines.